Assistant Manager/ Manager - B2C Sales [FMCG]

Responsibilities

• Develop and lead B2C growth strategies in collaboration with distributor partners.
• Oversee distributor marketing activities to ensure alignment with brand standards.
• Execute retail campaigns to support consumer acquisition and engagement.
• Analyse sell-in/sell-out data, campaign results, and market trends to drive informed growth decisions.
• Partner with brand, product, and commercial teams to ensure cohesive market execution.

Requirements

• Diploma in Business, Marketing, or a related field.
• At least 4 years of experience in B2C sales, distribution management, trade marketing or a similar role.
• Good understanding of the FMCG industry, market trends, and competitive landscape.
• Strong relationship-building skills to engage and collaborate with distributors, trade customers, and internal teams.