Assistant Manager, Marketing & Communications

1. PRIMARY DUTIES:

· Develop and execute comprehensive marketing strategies to drive mosque brand awareness, customer acquisition, and funding growth.

· Create and manage marketing campaigns across various channels, including digital, social media, email, and traditional advertising.

· Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.

· Collaborate with internal departments to develop compelling marketing collaterals

· Manage and optimise the mosque's online presence, including all social media platforms and accounts, and online advertising.

· Monitor budget and analyse marketing performance metrics, providing regular reports and insights to stakeholders.

· Coordinate with external stakeholders and seek marketing opportunities via events, roadshows, conferences to enhance brand visibility and generate leads (e.g., Setting-up booths in external events)

· Develop and maintain positive relationships with local media outlets, influencers, and industry partners to secure media coverage and partnerships.

· Oversee and gatekeep the creation and distribution of mosque press releases, posters, newsletters, and other communication materials produced by other departments.

· Ensure consistent messaging and brand identity across all marketing and communication channels.

· Manage the mutli-media production and operations which includes set-up, recording, editing, rendering, and streaming of live programmes (e.g., Podcast, social media livestreams)

2. SECONDARY DUTIES:

· Promote and support innovative and creative ways to generate income including fundraising initiatives and external funding via grants and sponsorship to ensure the ongoing sustainability of the unit and projects

· Provide support in District-based activities and initiatives

· Provide support in mosque event’s operations and manpower requirements

· Provide support in department’s collective initiatives, implementations and recommend plans for improvement

· Diploma/Degree in Marketing & Communications or a related field, or with 5-years of relevant working experience

· Possess excellent communication skills, problem solving skills, interpersonal skills and can work independently

· Strong organisational and time management skills, with the ability to prioritise tasks effectively.