About Baker’s Brew
Baker’s Brew is a leading cake specialist in Singapore, known for our artisanal bakes, innovative designs, and memorable experiences. We take pride in crafting cakes and desserts that bring joy to every occasion. As we grow, we are looking for a passionate and visionary Creative & Brand Lead to spearhead our branding and creative direction.
Role Overview
The Creative & Brand Lead will be the guardian of Baker’s Brew’s brand identity, ensuring consistency, creativity, and impact across all channels. You will oversee all aspects of creative output — from brand campaigns and visual identity to social media content and storytelling. This role requires a strong balance of creative vision, hands-on design ability, and strategic brand thinking.
Key Responsibilities
Brand & Creative Direction
- Lead the development and execution of brand strategy, visual identity, and creative campaigns.
- Maintain a consistent brand voice and look across all touchpoints, including packaging, website, social media, events, and offline materials.
- Translate business objectives into compelling creative concepts and campaigns.
Content & Social Media
- Oversee ideation, planning, and execution of social media content (Instagram, TikTok, Facebook, LinkedIn, etc.).
- Drive content strategy to increase engagement, follower growth, and brand visibility.
- Conceptualize and produce high-quality visuals, videos, and copy that align with brand positioning.
Creative Production
- Manage in-house and external designers, photographers, videographers, and agencies to deliver creative assets on time.
- Provide art direction during photoshoots and content production.
- Ensure all creatives meet brand guidelines and are of top-quality standards.
Collaboration & Leadership
- Work closely with Marketing, Retail, and Product teams to support campaigns, product launches, and business initiatives.
- Inspire and mentor a small creative team, fostering innovation and excellence.
- Report directly to senior management, providing insights on brand performance and creative strategies.
Requirements
- Bachelor’s degree in Design, Marketing, Communications, or related field.
- Minimum 3 years of experience in branding, creative direction, or content creation (experience in F&B, retail, or lifestyle brands preferred).
- Strong portfolio showcasing brand campaigns, digital content, and creative work.
- Proficiency in design tools (Adobe Creative Suite, Canva, etc.) and familiarity with video editing.
- Strong knowledge of social media trends, content strategies, and audience engagement.
- Excellent eye for design, storytelling, and brand aesthetics.
- Ability to balance hands-on creative execution with strategic thinking.
- A collaborative leader with strong communication skills and an innovative mindset.