Content Creation & Social Media Management
- Plan, create, and publish engaging content (videos, photos, reels) for TikTok, Instagram, and other social platforms
- Film and edit short-form videos using tools like CapCut or similar mobile apps
- Capture and edit high-quality food and lifestyle imagery for social media, website, and promotions
- Maintain a consistent brand voice and visual style across all content
Community Engagement
- Monitor and engage with followers; respond to comments, DMs, and reviews
- Identify and collaborate with local food influencers and creators to grow brand reach
Campaign Management
- Plan and execute digital campaigns for new menu launches, seasonal promos, and brand initiatives
- Monitor campaign performance and refine strategies based on analytics and audience feedback
Analytics & Reporting
- Use tools such as Google Analytics, Meta Business Suite, TikTok Insights, and other social media dashboards to track performance
- Prepare monthly performance reports and convert findings into actionable recommendations
E-Commerce Platform Support
- Manage and update listings, menus, and promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
- Ensure menu accuracy, pricing, and promotional updates are current
General Marketing Support
- Assist in photoshoots, marketing events, and branding activities
- Support ad-hoc marketing tasks as required
Requirements
- Diploma / Degree in Marketing, Digital Media, or related field
- Proven experience in digital marketing, social media management, SEO/SEM, and e-commerce / delivery platform handling
- Proficiency in tools such as Meta Business Suite, Google Analytics, TikTok Ads Manager, and SEO software
- Strong content skills (video, photo, short-form social media trends)
- Data-driven, results-oriented mindset
- Ability to work independently, manage multiple tasks, and meet deadlines