DIGITAL MARKETING MANAGER

Job Description & Requirements

• Strategy Development:Create and implement a comprehensive digital marketing strategy aligned with business objectives, including goals for social media, SEO, PPC, content marketing, and email marketing.
• Campaign Management:Oversee the execution of digital marketing campaigns across various platforms, including social media advertising, email marketing campaigns, and paid search initiatives.
• Content Creation:Develop engaging content strategies, including blog posts, articles, videos, and infographics, to attract and retain target audience.
• SEO Optimization:Monitor and manage website SEO performance, including keyword research, technical SEO audits, and on-page optimization to improve organic search ranking.
• PPC Management:Manage paid advertising campaigns on platforms like Google Ads and social media to maximize ROI and target specific demographics.
• Social Media Marketing:Develop and manage social media presence across multiple platforms, engaging with audiences and promoting brand messaging.
• Analytics and Reporting:Track key performance indicators (KPIs) through web analytics tools to measure campaign success, identify areas for improvement, and generate insightful reports for stakeholders.
• Team Leadership:Lead and mentor a team of digital marketers, assigning tasks, providing guidance, and fostering collaboration.
• Budget Management:Allocate digital marketing budget effectively across different channels and campaigns, ensuring optimal ROI.