E-Commerce Specialist

Job Scope: E-commerce Manager (Paid Campaigns & Analytics Focus)

Position Overview:
The E-commerce Manager will be responsible for driving online sales and revenue growth through paid marketing campaigns, data-driven decision-making, and performance optimization. This role requires a strong understanding of digital advertising, ROI analysis, and e-commerce KPIs to ensure measurable business impact.

Key Responsibilities:

1. Paid Campaign Management:

   • Plan, execute, and optimize paid marketing campaigns across channels including Shopee Ads, Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.

   • Manage budgets to maximize ROI and minimize wasted spend.

   • Monitor campaign performance daily, making adjustments to improve conversion rates and efficiency.

   • Collaborate with creative and content teams to produce high-performing ad creatives.

2. Data Analysis & Reporting:

   • Track, measure, and analyze campaign performance and e-commerce metrics to identify growth opportunities.

   • Generate actionable insights from sales, traffic, and customer behavior data.

   • Maintain dashboards and regular reports on KPIs such as CPA, ROAS, conversion rates, AOV, and LTV.

   • Conduct A/B testing to optimize campaigns, landing pages, and user experience.

3. E-commerce Operations & Optimization:

   • Monitor website and marketplace performance (e.g., Shopify, Lazada, Shopee, Tiktok).

   • Identify areas of friction in the customer journey and work with teams to implement improvements.

   • Ensure accurate tracking of all e-commerce campaigns and revenue attribution.

4. KPI Ownership & Strategy:

   • Define, monitor, and achieve key e-commerce KPIs including revenue growth, ROAS, CAC, conversion rates, and repeat purchase rates.

   • Develop and implement strategies to improve sales performance, retention, and customer lifetime value.

   • Collaborate with stakeholders to align paid marketing efforts with business objectives.

5. Cross-Functional Collaboration:

   • Work closely with marketing, sales, creative, and product teams to align campaigns with promotions, launches, and seasonal strategies.

   • Communicate insights and recommendations to senior management for strategic decision-making.

Qualifications & Skills:

• Diploma/Bachelor’s degree in Marketing, Business, Analytics, or related field.

• 2-3 years of experience managing e-commerce paid campaigns with strong ROI focus.

• Strong analytical skills with experience using tools such as Google Analytics, Facebook Ads Manager, and data visualization platforms.

• Proficiency in Excel, SQL, or other data analysis tools is a plus.

• Strong understanding of e-commerce KPIs and performance metrics.

• Ability to thrive in a fast-paced, results-driven environment.