Marketing Executive

About Yeap Medical Supplies

Yeap Medical Supplies is a 100% locally owned company with over 25 years of experience, trusted across Singapore’s healthcare ecosystem. Beyond supplying medical products, we operate across B2B, retail, and in-house brands, supporting hospitals, clinics, caregivers and families islandwide.

Our retail arm, Pharmex Healthcare, spans 8 stores islandwide, alongside our growing portfolio of proprietary brands; Assure Medical Disposables, Assure Rehab and Bactishield.

As we continue to expand, evolve and strengthen our brands, this role offers the opportunity to join a fast-growing marketing team, drive real impact and shape how our brands are seen and trusted across the local healthcare landscape.

Job Purpose

The Marketing Executive plays a key role in supporting the company’s branding and B2B marketing initiatives across corporate and product brands. This role focuses on conceptualising, creating and executing B2B marketing collaterals, visual assets and short-form video content to strengthen brand presence, engage B2B customers and support sales activation through BTL strategies.

Key Roles & Responsibilities

1. Brand Communications

• Support the development and execution of B2B branding and marketing strategies aligned with corporate and product brand positioning.
• Assist in maintaining consistent brand identity and messaging across all B2B touchpoints.
• Work closely with the Marketing & Communications Manager to translate marketing strategies into executional materials.

2. Content Creation for B2B Collaterals

• Conceptualise, copywrite and create B2B marketing collateral.
• Ensure all materials are accurate, compliant and professionally presented for dedicated audiences.
• Work closely with internal stakeholders to gather content and validate information accuracy.

3. Short-form Video & social media (B2B Focus)

• Plan, script and create short-form video content.
• Assist in content scheduling, posting and performance monitoring.

4. Stakeholder & Cross-Functional Coordination

• Liaise with internal stakeholders to gather collateral requirements and relevant content to support internal communication and brand initiatives.

5. Market Intelligence & Reporting

• Conduct regular competitor analysis across the medical supplies and retail pharmacy landscape to support strategic planning and positioning.
• Track, analyse and report on the performance, and provide actionable insights and recommendations to the Marketing & Communications Manager.

Who are we looking for?

We are looking for a proactive, hands-on marketer who is passionate about turning ideas into reality and thrives in a fast-paced, execution-driven environment. You take ownership of your work and are eager to learn and grow.

Requirements

• 2-3 years of experience in marketing, communications or design (Experience in healthcare or wellness FMCG industries is an advantage)
• Diploma/ Degree in Marketing, Communications or related fields
• Proficient in MS Office, Adobe Creative Suite (Illustrator, Photoshop, Indesign) and Basic video editing tools (eg. Premiere Pro, Capcut or equivalent)
• Familiar with social media platforms (LinkedIn, Facebook and Instagram)
• Strong skills in visual design, copywriting and content ideation as well as video storytelling for short-form content
• A teamplayer who can collaborate effectively with internal stakeholders, yet independent enough to own their projects