At Loft Home, we believe beautiful, functional design should be accessible to every modern home in Singapore. We’re looking for a results-driven and creative Marketing Manager to lead our digital growth, performance marketing, and e-commerce strategy.
As Marketing Manager, you will oversee end-to-end marketing operations—ranging from campaign ideation and ad execution to website management and analytics reporting. You’ll be directly responsible for managing our Shopify store, enhancing the user experience, and growing brand presence across platforms like Google, Facebook, Instagram, and TikTok.
Key Responsibilities
- Plan and execute multi-channel marketing strategies, including Google Ads, Meta Ads, SEO, content marketing, and influencer partnerships.
- Manage and optimize paid advertising through Google Ads Editor and performance dashboards.
- Drive brand awareness and engagement on Facebook, Instagram, and TikTok, including planning content calendars and analyzing performance.
- Oversee our Shopify store, including editing and customizing code using HTML, Shopify Liquid, and Python where needed.
- Improve website UX and conversion rates through A/B testing, performance tracking, and visual/content updates.
- Produce and manage high-quality content for website, email campaigns, blogs, and social media.
- Collaborate with the design and sales teams to ensure campaign alignment across all customer touchpoints.
- Manage and track the marketing budget, ensuring effective allocation for maximum ROI.
- Generate regular marketing performance reports using tools like Excel, Google Analytics, and Shopify analytics.
- Maintain strong branding across all channels and manage relationships with external partners and agencies.
- Perform regular technical SEO audits, update meta tags, alt text, and ensure structured data implementation for product pages.
- Perform regular SEO audits and monitor website health using Google Search Console and SEMrush.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 1 years of experience in digital marketing or e-commerce.
- Proficient in Shopify, with working knowledge of HTML, Liquid, and basic Python scripting.
- Strong knowledge of SEO best practices, tools (e.g. Google Search Console, Ahrefs, SEMrush), and content optimization.
- Hands-on experience with Google Ads Editor, Meta Ads Manager, and digital campaign tools.
- Strong command of Microsoft Excel (pivot tables, lookups, performance dashboards, etc.).
- Familiar with Google Analytics, Klaviyo, and SEO best practices.
Excellent communication, copywriting, and analytical skills.
- Strong project management ability and attention to detail.
- Self-motivated, hands-on, and passionate about branding, design, and digital innovation.
Why Join Loft Home?
Loft Home is a rapidly growing furniture brand in Singapore, offering thoughtfully designed pieces for modern living. You'll join a collaborative, design-led team where you’ll have real ownership, creative freedom, and the opportunity to make a direct impact on business growth.