DUTIES AND RESPONSIBILITIES:
- Leads consumer and brand learning plan development and oversees execution and findings of research studies
- Build and increase company-wide awareness about key developments
- Identify, plan and execute projects/campaigns for brand development
- Analyse and evaluate effectiveness of each project / launch
- Manage service partners and build good relationship with key media for events/activities
- Support the Head of Marketing in delivering Brand campaigns that support business strategy, market goals and organisational objectives
- Execution of company marketing communication initiatives that are aligned with Brand positioning and philosophy
- Trade mark registration and related matters
- Review and assess sponsorship request, drives sponsorship strategies and sponsorship events for the company
- Oversees in strategic planning and making sure timely execution of overall Marketing Calendar
- Stay current on market trends and competitive activity
- Develop promotional programmes and managing marketing budget
- Oversees the planning and conducting of market research
- Work collaboratively with in-house or external design agencies to execute designs
- Analyse and evaluate effectiveness of each project / launch
- Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials
- To provide guidance to plan and coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimisation.
- To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
- Generate and prepare weekly and monthly marketing reports for the Operation and Management’s review
REQUIREMENTS:
- Bachelor's degree with a minimum of 5 years' experience in branding and marketing, preferably in related sectors such as Retail, F&B, or FMCG.
- Strong communication and presentation skills.
- Analytical mindset with a keen understanding of consumer profiles and market trends.
- Well-organised with excellent timeline management skills.