Role:

As a Senior Product Marketing and Application Engineer, you will play a pivotal role in shaping the customer experience and driving product success.

Responsibilities:

Coordinate team activities, schedule and daily operations of the SMT Center of Competence
Serve as a technical expert for SMT placement, providing comprehensive application support to customers, particularly during pre-sales activities
Perform SIPLACE Pro simulations to support pre-sales activities
Conduct product demonstrations, evaluations, and training sessions to showcase ASMPT's equipment capabilities
Collaborate with R&D and product management teams to gather customer feedback and contribute to product enhancement and development
Develop compelling marketing materials with cross-functional teams, including product collateral, presentations, and sales tools
Support marketing campaigns to generate leads, increase brand awareness, and drive product adoption, ensuring alignment with overall business objectives
Create and deliver engaging product presentations and demonstrations to customers, partners, and industry events
Collaborate with the sales team to provide training, sales tools, and support to ensure successful product adoption and revenue growth
Perform other ad-hoc duties as assigned

Requirements:

Bachelor’s Degree in Mechanical, Electrical, Materials Engineering, or a related field
Minimum 5 years of relevant experience
Experience in product marketing and/or application engineering in the electronics industry, especially in surface mount process equipment
Familiarity with SIPLACE, Yamaha, Panasonic, or Fuji placement machines is a plus
Strong technical aptitude and ability to explain complex concepts in a clear and concise manner
Strong analytical skills for gathering and interpreting market data and customer insights
Ability to work effectively in a diverse and multicultural environment
Willingness to travel domestically and internationally as required

Senior Product Marketing and Application Engineer

Job Description