Trade Marketing Executive

Role Mission:

• Oversee brand and trade marketing responsibilities for Agency brands (Spirits)
• Improve brand saliency through excellence in trade execution

Job Responsibilities:

1. Build Brand and Trade Marketing Plan for Agency Brands

• Plan Trade Marketing Calendar.
• Work with Brand Owners to identify key initiatives and activities

2. Implementation of Trade Marketing activities

• Responsible for executing trade marketing programs in On/Off Trade.
• Work with sales teams to identify hit list of accounts to execute trade marketing activations.
• Responsible for the execution of Agency brand trade activations in respective channels.
• Work with external agencies to deliver trade activations.

3. Management of Resources

• Manage Trade Marketing Budget effectively to deliver set KPIs.

4. Tracking and Reporting

• Track activation progress and results
• Present key findings and make suggestions to strengthen efficacy of future activations

Job Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Min of 2 years of experience in a similar role.
• Candidate with relevant experience in the Beer, Wines and Spirits industry are preferred.
• Sound interpretation of consumer trends and behaviours
• Fluency in English, both written and spoken
• Ability to communicate professionally and effectively
• Capable of working well in a variety of team dynamics