Job Purpose:
- To support the SMMIS marketing strategy, to increase enquiries and visibility of and enrolment to SMMIS.
- To support school events and internal marketing
Digital Marketing and Promotion:
- Managing school website and social media pages, including competitive content creation and updates and audience engagement: organic and paid.
- Managing print marketing: Honey Kids Asia; Expat Living
- Laison with the Digital Marketing Agency to ensure competitive impact
Event Planning and Strategy:
- Creating engaging content for event promotion, including invitations, registration pages, and marketing copy.
- Developing and implementing marketing strategies for school related events, including: Open House; International School Fairs, or corporate gatherings and celebrations.
- Promoting events through various channels, such as social media, email marketing, website content, and partnerships.
- Analysing event marketing campaigns and reporting on key performance indicators (KPIs).
- Creating detailed project plans, including timelines, budgets, and resource allocation.
- Identifying and securing suitable venues, vendors (catering, audio-visual, etc.), and speakers.
- Developing event agendas and promotional materials.
- Managing event budgets and tracking expenses.
Event Execution and Logistics:
- Coordinating all logistical aspects of the event, such as venue setup, catering, audio-visual equipment, and registration.
- Managing on-site event operations, including troubleshooting issues and ensuring smooth event flow.
- Overseeing event setup, breakdown, and post-event activities.
- Collecting feedback from attendees through surveys and other means.
School Decoration and Visual Branding:
- Support faculty in seasonal and thematic decorations across school spaces.
- Ensure visual presentation of public areas, noticeboards, and student work displays align with the school’s brand and values.
- Collaborate with academic and operations teams to deliver a vibrant and inspiring campus environment.
Collaboration and Communication:
- Working closely with internal teams (Admissions, Faculty) and external vendors to ensure seamless event execution.
- Communicating effectively with event stakeholders, including attendees, speakers, and sponsors.
- Managing relationships with vendors and negotiating contracts.
Post-Event Analysis:
- Analysing event data and preparing reports on event performance, including attendance, engagement, and return on investment (ROI).
- Identifying areas for improvement and making recommendations for future events
Requirements:
- A Bachelor's Degree in marketing, event management, hospitality, or a related field
- Knowledge of marketing principles and event management best practices
- Experience in various digital and print marketing platforms
- Event planning and marketing
- Experience with photography is a plus
- Strong organisational and time management skills
- Excellent written and verbal communication skills
- Ability to manage multiple tasks and projects simultaneously
- Proficiency in event planning software and marketing tools
- Strong problem-solving and decision-making skills
- Ability to work independently and as part of a team