About The Company
We are a Singapore-based innovative indoor farm producing premium edible flowers and specialty microgreens for the food service industry. Serving restaurants, hospitality groups, and food distributors, we are a growing, hands-on team focused on building a strong B2B brand rooted in quality, reliability, and long-term partnerships.
As we continue to grow our B2B presence, we are looking for a creative and driven Marketing Executive to join our growing team.
About The Role
We are looking for a Marketing Executive to drive end-to-end B2B marketing initiatives that strengthen our brand presence in the food industry, particularly across hospitality, distributors, and F&B partners.
This role is hands-on and execution-focused. You will be responsible for translating creative ideas into clear, compelling, and commercially effective marketing materials, while ensuring consistent brand communication across all customer-facing channels — from catalogues and WhatsApp broadcasts to online shops and digital platforms.
You will work closely with sales and operations teams to support growth, product launches, and customer engagement in a fast-moving B2B environment.
Key Responsibilities
1. B2B Marketing & Sales Support
- Develop marketing materials and campaigns tailored to food service and B2B customers (e.g. chefs, purchasers, distributors)
- Support the sales team with product presentations, brochures, catalogues, and sales enablement materials
- Ensure consistency and clarity in product messaging across all customer touchpoints
- Support corporate branding initiatives, including trade shows, exhibitions, and industry events
- Track and evaluate the effectiveness of marketing materials and campaigns, using feedback from sales teams and customers to refine messaging and visuals
2. Platform & Channel Management
- Manage and update content across key commercial platforms, such as WhatsApp, Grab, Shopify
- Ensure product information, visuals, and pricing-related content are accurate, up-to-date, and aligned with brand standards
- Coordinate launches, promotions, and updates across platforms in a timely manner
- Monitor engagement and performance across key channels (WhatsApp, online shops, digital platforms) and optimise content accordingly
3. Branding & Digital Presence
- Plan and execute digital marketing activities to strengthen brand visibility in the B2B food industry
- Support social media and online brand presence with relevant, on-brand content
- Maintain cohesive brand communication across catalogues, website, online shops, and digital channels
- Review and improve marketing collaterals based on campaign outcomes, customer response, and commercial objectives
4. Creative & Aesthetic Direction
- Independently create marketing collaterals with a high standard of visual quality and attention to detail
- Maintain and uphold the brand’s visual identity across all materials
- Translate key selling concepts, brand USP, and campaign ideas into clear, effective and aesthetic visual content
- Collaborate with sales and operations teams on cross-functional projects, contributing creative and marketing input where needed
Requirements
- Diploma or Degree in Marketing, Mass Communications, or a related field
- Minimum 1–2 years of relevant experience, preferably in FMCG, food manufacturing, or food-related industries
- Strong coordination and communication skills, with the ability to work cross-functionally
- Proficient in marketing content creation and digital marketing
- Comfortable using basic design tools such as Canva and/or Adobe (Illustrator, Photoshop, InDesign, etc.)
- Creative, detail-oriented, and able to balance aesthetics with commercial objectives
- Able to work independently, manage multiple deliverables, and execute from concept to final output