Senior Marketing Executive

Job Description & Requirements

• Knowledge of market research practices and techniques
• Knowledgeable on principles, practices and techniques of marketing strategies
• Experience analyzing data
• Proficient computer skills
• Budget and cost analysis experience
• Knowledge of social media platforms
• Project management experience
• Experience running large scope projects with cross-over departments and large teams
• Day to day management of the sales team ensuring they are on track for achieving KPI’s.
• Setting sales and marketing KPI’s to manage activity within the team.
• Working with sales executives on approaches to building business.
• Training the sales team on sales techniques and giving advice.
• Ensuring the sales team update the CRM effectively with all appropriate data.
• Performance managing underperforming members of the sales team.
• Overseeing all marketing activity and ensuring it fits with the marketing strategy.
• Sending marketing emails to customers via the CRM.
• Managing the company’s social media accounts and posting relevant content.
• Arranging for the company to attend relevant industry events and conferences.
• Reporting on activities towards targets to the company directors.
• Researching potential target industries and customers.
• Attending meetings with customers alongside sales consultants.
• Putting together a content marketing strategy for the company.
• Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.