TikTok Shop and E Commerce Content Lead Singapore and Malaysia Market

We are a Singapore based coffee brand (Encik Guan) growing our e commerce business across Singapore and Malaysia.

We are looking for a hands on TikTok Shop and e commerce content lead to drive sales through short video content and ads across TikTok Shop, Shopee and Lazada.

This role is based in Singapore.

Key Responsibilities

• Plan, shoot and create short video content for TikTok Shop

• Personally appear on camera when needed

• Understand what content converts and drives sales

• Manage TikTok Shop and Shopee ads with performance awareness

• Use TikTok as the main growth engine

• Support Shopee for stable sales and Lazada for presence

• Ensure brand consistency across platforms

Requirements

• Trilingual proficiency required.  Fluent in English, Chinese and Bahasa Malaysia. "We are seeking candidates proficient in Chinese/Bahasa Malaysia to effectively communicate with Chinese/Bahasa Malaysia-speaking clients."

• Comfortable speaking all three languages on camera

• Proven experience with TikTok Shop or short video e commerce

• Strong content instinct and sales mindset

• Comfortable with self shooting and self appearing content

• Based in Singapore

Video Submission Requirement

Shortlisted candidates must submit three short self shot videos:

• Same content

• 30 to 60 seconds each

• One video in English

• One video in Chinese

• One video in Bahasa Malaysia

The candidate must personally appear on screen and speak all three languages themselves.

Voice only, product only, dubbing or subtitles are not accepted.